{"id":529,"date":"2018-09-09T06:50:18","date_gmt":"2018-09-09T06:50:18","guid":{"rendered":"http:\/\/hajoori.com\/blog\/?p=529"},"modified":"2019-11-19T07:57:48","modified_gmt":"2019-11-19T07:57:48","slug":"sosyo-hajoori-beverages-over-ninety-years-and-counting","status":"publish","type":"post","link":"https:\/\/hajoori.com\/blog\/2018\/09\/09\/sosyo-hajoori-beverages-over-ninety-years-and-counting\/","title":{"rendered":"Sosyo Hajoori Beverages: Over ninety years and counting"},"content":{"rendered":"\n

\u2018Would you like to have a Sosyo?\u2019<\/strong> Ask this question to your grandfather and notice a familiar smile dance on his lips. Well, maybe because for him, Sosyo means a d\u00e9j\u00e0 vu of old memories and a connection to a long-forgotten flavour.  As you can rightly imagine, Sosyo dates back to the time when India was about to sip the flavour of independence! <\/p>\n\n\n\n

So\nwhat\u2019s the story? Well, during that era, when the Indian independence movement\nwas in full swing and there was an ardent fervour amongst the citizens to\nconsume Indian goods, Sosyo made its way as one of the first-ever frizzy Indian\ndrink. And who knew that a teensy idea by a teenager from Surat (Mr. Abbas\nRahim Hajoori) will one day win hearts of millions around the world and will\nturn into a legacy for generations to come. <\/p>\n\n\n\n

 In 1923, Indian\u2019s first home-grown carbonated\ncold drink was launched. But just like its history and legacy, there are some\ninteresting facts about the origin of its name. In 1957, this cold drink was\nrenamed \u2018Socio\u2019 originating from the Latin word \u2018Socious\u2019, so that it can be\nensconced as a social drink. However, with the passage of time, it was noticed\nthat people called it Sosyo instead of Socio and hence Sosyo eventually became only-one-of-its\nkind brand in India carving its niche amongst other foreign competitors. <\/p>\n\n\n\n

As\nanticipated, Sosyo became a smashing hit across Surat, with its popularity\nspreading to every nook and corner. Over the years, the brand has retained its distinctive\ntaste \u2013cider based fruit flavour made from apples and grapes. Sosyo\u2019s unique taste\nand the wide range of Hajoori products are the company\u2019s key hallmark that has\nhelped the brand to gain unparalleled inimitability. <\/p>\n\n\n\n

Inspired\nby the cult culture, the brand established the Sosyo Cult \u2013 speciality reality\nbeverage outlet, offering PET bottles, mocktails and so on. The Sosyo Cult is\nan umbrella encompassing the Sosyo cult kiosk and Sosyo cult lounge under which\ncustomers can enjoy a wide range of Hajoori flavours. <\/p>\n\n\n\n

Sosyo\nis expanding in terms of its distribution network, operation plants and supply\nchain. Just like its history, legacy and uniqueness of the product, the brand\u2019s\nfuture is also commendable. Besides India, Sosyo is now available in various\ndepartmental stores of UAE, and various other cities of UK, USA, Canada, New\nZealand and Africa with plants in Zambia and USA. <\/p>\n\n\n\n

Sosyo\n\u2013 India\u2019s oldest and foremost frizzy drink has been able to retain its name in\nthe market for years together. It has been appreciated and admired by people of\nall age groups. For Sosyo, it has been more than ninety years of glory and the\nbrand is COUNTING! <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Would you like to have a Sosyo?\u2019 Ask this question to your grandfather and notice a familiar smile dance on …<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/posts\/529"}],"collection":[{"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/comments?post=529"}],"version-history":[{"count":0,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/posts\/529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/categories?post=529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hajoori.com\/blog\/wp-json\/wp\/v2\/tags?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}